Latin American Indigenous Linguistic Landscape: Representations, Claims, and Consumption

Abstract

This paper describes how linguistic landscape (LP) is a representational system (Hall 1997) that synthesises, in the visual and communicative plane, language policies, culture regulations, consumption patterns, and processes of the ethnic claim. Mainly, the interest is to begin to observe the different ways of produce LP in Latin American indigenous languages. LP proposals emanate both from the state perspective, or “up-down approach”, as well as from the local level, or “from the bottom-up”, which motivates a diversified circulation and consumption on the part of speakers to materialize their language rights, delimit the territory they inhabit, and to reverse primarly the loss of these languages.